Payday
Logo Ideation
Our logo captures the essence of seamless financial connectivity, representing the simplicity and accessibility of global transactions with Payday. The design conveys clarity and trust, making it instantly recognizable in the fintech space.
Color Palette
The Payday color palette is carefully chosen to evoke trust, growth, and optimism. Deep greens symbolize stability and growth, while soft accent colors add a modern and approachable touch, reflecting our commitment to user-friendly financial services.
Web Design & Strategy
A seamless, intuitive website design puts our users first, ensuring they can access services and information effortlessly. From smooth navigation to engaging visuals, our web design reflects Payday’s promise of convenience and clarity.
Typography
Our chosen fonts are bold and clear, embodying Payday’s direct and reliable nature. The typography is designed to enhance readability and provide a professional, welcoming experience for users navigating our platform.
With the launch of Payday 3.0, I wanted to convey the transformative power of truly borderless payments. The videos, launch campaign and the new site use the theme of space and spaceships to represent the freedom and reach that Payday offers – as if financial boundaries are as easy to cross as galaxies.
The tagline, 'Payday, the world just got smaller,' captures the essence of what we're achieving: a world where sending and receiving money across borders feels instant and effortless. Payday 3.0 isn’t just an app; it's a tool that brings people and opportunities closer, no matter the distance.
Ready to start your project or need brand strategy consultation? Contact me, and let’s bring your vision to life!