Let's Talk

Payday

My work with Payday involved driving innovation and growth as a founding partner, head of growth (2021), and later creative director (2023). I led our brand's mission to provide seamless, secure, and inclusive global financial solutions for modern Africa. From strategic branding and design to cultivating user trust, I help shape Payday into a trusted platform that empowers individuals and businesses to connect financially across borders.

From strategic branding and design to cultivating user trust, I help shape Payday into a trusted platform that empowers individuals and businesses to connect financially across borders.

BRAND ATTRIBUTES

INCLUSIVE

CONVENIENT

TRUSTWORTHY

INTELLIGENT

INNOVATIVE

BRAND ATTRIBUTES

INCLUSIVE

CONVENIENT

TRUSTWORTHY

INTELLIGENT

INNOVATIVE

PROJECT DELIVERABLES

Logo Ideation

Our logo captures the essence of seamless financial connectivity, representing the simplicity and accessibility of global transactions with Payday. The design conveys clarity and trust, making it instantly recognizable in the fintech space.

Color Palette

The Payday color palette is carefully chosen to evoke trust, growth, and optimism. Deep greens symbolize stability and growth, while soft accent colors add a modern and approachable touch, reflecting our commitment to user-friendly financial services.

Web Design & Strategy

A seamless, intuitive website design puts our users first, ensuring they can access services and information effortlessly. From smooth navigation to engaging visuals, our web design reflects Payday’s promise of convenience and clarity.

Typography

Our chosen fonts are bold and clear, embodying Payday’s direct and reliable nature. The typography is designed to enhance readability and provide a professional, welcoming experience for users navigating our platform.

SOCIAL CAMPAIGNS

3.0 LAUNCH CAMPAIGN

With the launch of Payday 3.0, I wanted to convey the transformative power of truly borderless payments. The videos, launch campaign and the new site use the theme of space and spaceships to represent the freedom and reach that Payday offers – as if financial boundaries are as easy to cross as galaxies.

The tagline, 'Payday, the world just got smaller,' captures the essence of what we're achieving: a world where sending and receiving money across borders feels instant and effortless. Payday 3.0 isn’t just an app; it's a tool that brings people and opportunities closer, no matter the distance.

MILESTONES

Alum

Techstars

Alum

2021

Users

1 Million

Users

2023

MY IMPACT

"Deborah has a very creative and exceptional mind and she does know how to bring those ideas to life in an outstanding way. I love working with her."

Tolu

AI Solutions Engineer

"Deborah is simply phenomenal. She brought a spark to the team and constantly inspired everyone to do their best work. Working with her was such a privilege and I look forward to the next opportunity."

Jeffrey

Electrical Engineer

"Deborah is an asset to our team! I applaud her creativity, expert managerial talent, and care towards people. The many projects we’ve worked on highlighted her design skills, out-of-the-box thinking, and solutions-forward approach. I’m learning a lot from her every day."

Kay

Data Product Manager & Ops Analyst

"Deborah has a very creative and exceptional mind and she does know how to bring those ideas to life in an outstanding way. I love working with her."

Tolu

AI Solutions Engineer

Jeffrey

Electrical Engineer

Kay

Data Product Manager & Ops Analyst

Ready to start your project or need brand strategy consultation? Contact me, and let’s bring your vision to life!

Atlanta, GA, USA

debbie@spireteinc.com